Affiliate of the year
Leadstar Media has the balance of the company approach and results. There are good things about their performance and conversion rates, which is evident in their volume. The affiliate has a breadth of markets across quite a few areas, and revenue is growing at a good rate. It has come out of nowhere and has not been showy. It has built up an incredible business and stood out among everyone else on many levels. The way Leadstar Media runs the business by hiring junior staff, promoting from within and running a clean business is innovative in its own right.
Tombola have smashed it. They provided a comprehensive deck of information showcasing every metric and showed that they outperformed the rest.
888 is the entrant that best met the definition of any operator whose revenue, technology, innovation and marketing were very much driven by online casino and online casino alone rather than leveraging other brands within the spot. 888 continues to monetise the technology platform in which it continually invests globally, using broadly speaking one brand: the 888 brand. It's truly a global casino operator that is innovating with a variety of new game mechanics, enhancing its live offer and monetizing its sports offer.
Operator of the year
Kaizen's diversification, and the ability to build podium positions very quickly in key markets, put them on top. They have technology that works in multiple markets which is very hard to achieve. To do so brilliantly with your own technology in so many diverse markets is very impressive.
888 is innovating and marketing to a new generation of customers, has impressive growth numbers across markets, and is giving proceeds back to the players by beating bots.
LiveScore Bet is clearly showing strong growth, strong innovation and exciting use of brand. It is entering into highly competitive regulated markets but still creating brand presence and growth. It definitely feels like they will be a solid future performer, and already showing impressive results at this stage.
Safer gambling operator of the year
Tombola applies innovation not just to the product suite but also to things like responsible gambling. The fact that their interventions have gone up 64% is rather impressive and they have a dedicated tech team. It's the level that RG is embedded into the businesses - it's a level beyond anything else. Some very good submissions here but you can see that tombola's processes were there from the start, so they are fully embedded. They are a growing business with a footprint in a number of different jurisdictions but are applying exactly what they've got in the UK, even to the point of RG through game design.
Sports betting operator
Kaizen Gaming have a good market share in multiple markets and has sportsbook in its DNA. It is investing in its team and people, and are the big surprise of the year. It owns its platform, is expanding and demonstrates 10 years of growth.