Hear from some of the 2021 Winners

See how it was

Recognising and rewarding outstanding performance during 2021 

Affiliate of the year – FOR AFFILIATES ONLY

Gambling.com Group

“They have had a stand-out year and quite a lot going for them” “Stellar growth, they have done so much over the past year” “Differentiation, quality and scale- they cover it all off with a data-driven approach”

Affiliate programme for affiliates

bet365 Partners

“Innovation, strong partnerships, thinking of partners and customers, ticks all the boxes” “The brute force attackers of sports betting through size and scale” “Supporting evidence from affiliates says it all"

Affiliate rising star - New for 2021


“I've seen these guys come from literally NOTHING to being fairly well recognized. Fair play: I'd say they are the rising star!”

Bingo affiliate

FTD Digital

“Ubud Ltd has for years been at the forefront of Bingo Marketing with their portals. They provide players with a fantastic insight into the world of online bingo, with both sites being regularly refreshed with the latest news and bingo games. In addition, as they have mentioned, they also have unique promotions not found anywhere else” 2

Bingo operator

Foxy Bingo

“Above sector growth and driving retention” “By far the best, the real-time software customer journey work, the fact they realise the need to build trust with instant withdrawals and cash out innovation” “The most innovative and biggest improver over the year-stands out as a business”

Casino affiliate


“Blexr offer quality products and truly cover the globe. Their platform is impressive in both its scope and the use of technology to ensure you see what is applicable. All of this in multiple languages” “They've innovated with some unique features that go over and above the standard affiliate offering which is always great to see” “One for the ages - a truly long-standing operation that has successfully evolved with the times and most importantly compliance”

Casino operator


“Content wise, they are nailing everything and constantly evolving” “The number of live tables is mind blowing, the personalisation aspect, their performance in general is very very strong.”

Customer services operator

Kaizen Gaming (Stoiximan/Betano)

“Kaizen Gaming have some important features which define its customer service, including a large in-house customer service team, a team which has doubled in size, 24/7 availability, multiple communication methods including integration with chat apps, frequent training provided, shared knowledge resources, in-house technology, quick resolutions, and the use of scripts for consistency” “An excellent all-round submission - significant growth in the customer services function has evidently been managed well - 95% resolution at first contact is a great achievement and the "aftercare" project shows a desire to continue improving”

Diversity and Inclusion model - New for 2021

Sky Betting and Gaming

“As per usual with Sky - an excellent approach” “Clear strategy in place supported by surveys to measure success” "They have understood that it is about inclusion and this means the very bricks and mortar” “Government kickstart for underprivileged community is great” “Incorporated accessibility into their office and technology allowing all to access is great!” “The kickstart scheme is impressive; launch of census is positive move to measure effectiveness of policy” “Impressive roster of internal initiatives - a real focus on ensuring equality across all spectrums. Great work Sky Betting & Gaming”

Employer of the Year

Sky Betting & Gaming

"Very good submission, SBG are obviously very good at this and it shows, award winning” “A consistently impressive contender in this category - Sky Betting and Gaming’s culture really shines through and merits it getting top marks!"

eSports operator

Betway Group

“Impressive sponsorship and growth in this area” “Thorough, detailed submission highlighting progress across the company's markets” “Standout submission. Amazing growth in FTDs, bet volumes, and solid product innovation”

Football betting operator

Kaizen Gaming (Stoiximan/Betano)

“I really like the product offering, strong entry with a lot of product improvements driving growth and player satisfaction” “Kaizen is using its in-house technology to outperform the market” “Impressive growth across the board, with the widest product offering makes Kaizen an impressive winner”

Game of the year

Pragmatic Play - Gates of Olympus

Horse race betting operator

Kindred Group

“Strong growth on a number of fronts, driven by a number of brands” “The new proprietary racing platform Kindred have built looks great and has all that a punter could want when betting on the races.” “Really love their GoRacingGreen campaign” “The Kindred horse betting platform has now been in the market for 2 years and the investment in new product design is really starting to pay back across a number of group brands not least Unibet”

In-house product


“888 continue to deliver impressive results and grow their platform offering.” “Smart acquisition and focus on building their own tech helps them continue to grow their product and their revenue” “Owning and controlling its own in-house sportsbook is a game-changer for 888.”

In-play sports operator


The best, strong financial performance heavily linked to differentiation and new innovation, across multiple sports, markets on a jurisdictional level. A class act” “Good presentation of key metrics highlighting bet365's acknowledged leadership in in-play, bet365 has a truly market leading product and continues to innovate across sports. The rest of the industry watches and tries to keep up”

Lottery operator

Danske Spil

“Danske Spil has clearly made significant technological improvements with a view to improving engagement amongst younger consumers and to improve retention levels across the board. The results appear to have shown significant commercial gains as a result” “Danske Spil has placed great emphasis on overhauling its offering and the growth in players (and returning players at that) is a real achievement against the conservative regulatory backdrop it is required to operate in”

Marketing campaign

Paddy Power Bingo

“Great campaign, great results, great deck. Perfectly on brand” “Strong submission and demonstrable campaign success - well done!”


Checkd Group

“Checkd have cracked it really” “It's utilizing their strengths as a group and overall would have had a good impact on their own brands as well as help drive sales for the sportsbook” “Great idea - fantastic content - huge engagement” “The UK market being as competitive as it is, these types of socially driven pieces that aren't overtly tied to a book are really smart. The reaction across social media is really decent in terms of the numbers and the internal success metric is impressive”

Mobile casino product


“They set the benchmark for mobile early on and keep raising the level” “Overall a really innovative product… definitely the most innovative and interesting offering” “One of the original mobile first casinos and LeoVegas remain a leading light” "Great tech, great offerings, great useability” “Hands down the best innovators in the space. They look to get things first to market”

Mobile operator

Intouch Games

“Ticks boxes of fully regulated and proprietary technology” “Great submission, very clear, it met all the criteria”

Mobile sports product


“All-in-all, bet365 showed itself to be the company to beat for the award of Mobile Sports Product” "Growth and commercial success of product 18 strong given the already vast customer base "Clear market leading mobile sportsbook product” “Difficult to argue against bet365 being the benchmark for mobile sports product. Product underpins their global strategy contributing to customer satisfaction, retention and YoY growth in performance and key operational KPIS” “Bet365 have nailed it by going fully native with their mobile offering. Not only that they continually release updates to the mobile product, giving customers continuous improvements”

Operator of the year


“Rebranded, market leading growth over a sustained period (22 quarters) US growth. Run rate 2021 now larger than bet365” “Entain… is absolutely smashing it in the US” “Entain is edging it for all sorts of performance reasons.”

Poker operator

Poker Stars

“PokerStars win on strength of brand and scale. Good at innovation, it comes up with new ways of playing the games.”

Rising star - For operators only


“Well presented, agile and innovative business model. One to watch.” “Great presentation. Lots of reasons that point out how they show the greatest promise”

Safer gambling operator of the year


“Safer gambling is deeply embedded into their corporate culture” “tombola is a business that consistently and persistently lives and breathes safer gambling” “For them to achieve best in class status for their cultural approach and practices around safer gambling and to be an operator of their size is doubly impressive”

Slots operator


“They seem to be making traction and growing quite quickly.” “MrQ are the undisputed highest growth slots operator of the year. As a relatively new operator they have quickly built a large portfolio of content and they are now starting to experiment, but the level of cross-portfolio innovation has been lower than others in the sector”

Sports affiliate

Skores media

“The next generation of sports affiliate has arrived” “Detailed submission with very good numbers, approach and ideas” “Good examples given of traffic growth in the period as well as app downloads and active users per month. overall a strong entry”

Sports betting operator


“£600m increase in sports betting revenue for bet365. It has really bounced back in terms of volume in total and sports is the majority of that. Financially bet365 deserves it again.”

Spread betting operator


“Masterclass in how to turn something that for so long has been viewed as a complicated, niche product into a simple to use, compelling mass market proposition” “PointsBet has made a startling impact - building on its success in Australia and quickly translating it into the US market - its ability to control its own technological roadmap and clever marketing deals has allowed it to raise funds to roll out across many US states. It has positioned itself very well indeed”

Virtual and Fantasy sports operator


“It's disruptive, fan centric and fun with all the raw ingredients to take fantast sports to new audiences and communities” “The Low6 proposition takes fantasy sports to new audiences. It is fun, easy to use and the focus on non-traditional sports and communities of players gives Low6 all the ingredients to take virtual sports to a new level” “They have had major growth over the past year, have come up with innovative products to engage their audience as well as figure out how to appeal to the Gen Z and Millennials which is something all operators need to look at more seriously” “Low6 are a true disruptor for delivering fan engagement for local clubs and sports communities”


Bingo operator - tombola
Football betting operator - Betsson Group
Horse race betting operator - Mansion
In-house product - Entain
Marketing campaign - Fortuna Entertainment Group
Marketing campaign-AFFILIATE COMPANIES ONLY - Bojoko
Mobile operator - Novibet
Operator of the year - Gamesys Group
Poker operator 888poker
Safer gambling operator of the year  - Gamesys Group
Slots operator - Sky Vegas
Sports affiliate - Oddschecker Global Media
Sports betting operator - Kindred Group